Social Media
Call Now
Mr. Balakrishnan, Founder of Durai Fin Serv
Mr. Balakrishnan Founder, Durai Fin Serv
Invest Smart, Live Happy

Simple, goal-based investing, guided by someone who invests first.

Mutual funds, Specialized Investment Funds, term and health insurance and NPS, planned around your goals and your individual risk profile.

WhatsApp Us
14+ YearsPersonal investment journey
ARN-302840AMFI-registered MFD
NISMCertified Retirement Advisor
Indian couple planning their finances together with a calculator
Our philosophy

Invest own money first, and suggest others.

About Durai Fin Serv

Built on a personal journey to financial freedom.

Since 2012, our founder Mr. Balakrishnan has invested in mutual funds, guided by experienced financial professionals and practising disciplined investing and long-term financial planning. Through this, he achieved financial freedom in 2024.

He then decided to use his personal investment experience and lessons learned to guide friends, relatives and colleagues towards their own financial goals. That is how Durai Fin Serv began.

Our Vision

To ignite lifelong financial freedom for families worldwide, empowering everyone to invest smart and live happy.

Our Mission

To deliver tailored, transparent wealth solutions built on skin-in-the-game conviction: we invest first, then guide you.

Our Services

Everything you need to invest and protect

We commit to simple and customised investment plans based on your individual risk profile and requirement.

Mutual Funds

Lumpsum, SIP, STP, SWP, Gold, Silver, REITs, InvITs and Global Investing, chosen around your goals.

  • Goal based investment
  • Create wealth for the long term

Specialized Investment Funds (SIF)

Access to Specialized Investment Funds, a SEBI-regulated category for eligible investors, through our AMFI-registered SIF distribution.

  • AMFI-registered SIF distributor

Insurance Solutions

Term life insurance and health insurance to protect your family and your financial plan.

  • Term life insurance
  • Health insurance

National Pension System (NPS)

Build a retirement corpus through the National Pension System as part of your long-term plan.

  • Retirement planning

Goal-Based Guidance

Investor guidance built around your financial goals, with simple, customised plans based on your individual risk profile and requirement.

  • Customised to your risk profile

Not sure where to begin?

Tell us your goal and we will suggest the right mix for your risk profile.

Products

Mutual fund investment options

Choose how you invest. We help you combine these options into one goal-based plan.

Lumpsum

Invest a one-time amount in a chosen fund.

SIP

Systematic Investment Plan: invest a fixed amount at regular intervals.

STP

Systematic Transfer Plan: move money from one fund to another in planned instalments.

SWP

Systematic Withdrawal Plan: withdraw a set amount from your investment at regular intervals.

Gold

Gold funds that add gold to your portfolio without holding it physically.

Silver

Silver funds for exposure to silver as part of a diversified plan.

REITs

Real Estate Investment Trusts that invest in income-generating real estate.

InvITs

Infrastructure Investment Trusts that invest in infrastructure assets.

Global Investing

Funds that invest in international markets for global diversification.

Why Choose Us

Guidance with skin in the game

We only suggest what we believe in enough to invest in ourselves.

We invest our own money first

Our philosophy: invest our own money first, then suggest it to others.

Simple, customised plans

Plans built on your individual risk profile and requirement, kept simple.

14+ years of personal investing

A personal mutual fund investment journey that began in 2012.

Goal-based approach

Every plan starts with your goals, not with a product.

Transparent guidance

Tailored, transparent wealth solutions, explained clearly.

Certified and registered

AMFI-registered distributor, IRDA certified agent and NISM certified.

Registrations and certifications

  • AMFI-Registered Mutual Fund DistributorARN-302840
  • AMFI-Registered SIF DistributorARN-302840
  • IRDA Certified Insurance AgentTerm life and health insurance
  • NISM Certified Retirement AdvisorCertified by NISM
Testimonials

What our investors say

Reviews from our investors

Read what families say about working with Durai Fin Serv on our Google Business profile, or share your own experience.

Contact

Talk to us about your goals

Reach us by phone, WhatsApp or email, or send your question below.

Send your question

Share your goal and we will get back to you.

Enter your name (letters only, at least 2).
+91
Enter a valid 10-digit Indian mobile number.
Enter a valid email address.
Please choose your goal.
Please choose what you are interested in.
Please write at least 10 characters.
CBQS Certified Organization badge